Junior.LAB – Art and Business in Creative Dialog

A lighthouse project that brings culture and business into a lively, creative exchange

What began at Musikfestival 2024 as an inspiring space for dialog between art and business will be continued at Musikfestival 2025: the Junior.LAB presented by MLP. Students from the University of Mannheim's Honors Program meet the musicians of the Festivalcampus-Ensemble. Both groups are united by excellence in their respective fields - business administration and music - and the desire to play an active role in shaping the society of tomorrow.

How do we want to live in the future and how can art and business contribute to this? What special powers can the symbiosis of these two spheres unfold? The focus of the exchange is the question of tomorrow's concert formats and their communication, also in order to reach new target groups. In workshops, the young participants develop forward-looking approaches, concert visits to the Heidelberger Frühling Musikfestival and a company visit to MLP round off the Junior.LAB.


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